Expected Effort 10 mins/day for 60 Days

Beef versus Whey Protein: The Gut Showdown Self-Experiment

Join us as we test whether a doctor-formulated protein made from real beef is more digestible than standard whey protein powder. For the first 30 days, you won't know if you got standard whey protein powder, or Equip Protein. Every seven days, you'll track how your gut responds. At the 30 day mark, everyone will get the standard Equip protein. You'll be able to test how you respond.

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  • $126.00 Your price
    Your financial contribution covers everything you need to participate (often $0 if you’ve recently purchased them). This makes studies possible that might not be otherwise Learn More

    Don't wait for someone else to fund your trial (it may never happen)
    Your purchase Funds Your Own Proof About Efforia

60 Day

Beef versus Whey Protein: The Gut Showdown Self-Experiment

  • $126.00 Your price
    Your financial contribution covers everything you need to participate (often $0 if you’ve recently purchased them). This makes studies possible that might not be otherwise Learn More

    Don't wait for someone else to fund your trial (it may never happen)
    Your purchase Funds Your Own Proof About Efforia

Test what works — for you, by you.

Stop relying on vague claims. Start proving what works for you ... and for the world.

  • Difference in regularity

    As measured by

    PROMIS® Scale v1.0 – Gastrointestinal Constipation 9a: PROMIS® Scale v1.0 – Gastrointestinal Constipation 9a Score

    Please respond to each question or statement based on your experiences in the past 7 days.

  • Difference in belly discomfort

    As measured by

    PROMIS® Scale v1.0 – Gastrointestinal Belly Pain 5a Survey: PROMIS® Scale v1.0 – Gastrointestinal Belly Pain 5a Survey Score

    This survey aims to assess your gastrointestinal belly pain experiences in the past 7 days. Please respond to each question or statement by marking one box.

  • Difference in bowel movements

    As measured by

    PROMIS® Scale v1.0 – Gastrointestinal Bowel Incontinence 4a Survey: PROMIS® Scale v1.0 – Gastrointestinal Bowel Incontinence 4a Survey Score

    This survey is designed to understand the frequency and impact of gastrointestinal bowel incontinence in the past 7 days. Please respond to each question by choosing the most appropriate answer.

  • Difference in Gas & Bloating

    As measured by

    PROMIS Scale v1.1 – Gastrointestinal Gas and Bloating 13a: PROMIS Scale v1.1 – Gastrointestinal Gas and Bloating 13a Score

    This survey is aimed at understanding the frequency and intensity of gastrointestinal gas and bloating experienced by the respondent in the past 7 days.

Everything You Need to Participate is Included

No extra hassle. No double-paying. If you don’t have what you need, you'll get it as part of your purchase —and if you already do, we discount it. What you gain is clarity: did it work for you or not?

  • Prime Protein Actual or Control Supply (30% Chance of Control: A)

    The original beef protein powder chocolate flavor, packed with 21g of complete protein, plus naturally occurring collage...

    Quantity

    1

    Price

    $65

  • Prime Protein Actual or Control Supply (30% Chance of Control: C)

    The original beef protein powder chocolate flavor, packed with 21g of complete protein, plus naturally occurring collage...

    Quantity

    1

    Price

    $65

  • Equip Chocolate: Everyone Gets the Real Thing

    At the 30 day point, we'll ship out the real thing to everyone: the original beef protein powder chocolate flavor, packe...

    Quantity

    1

    Price

    $65

  • Gift Card

    $130 Equip Gift Card

    While you likely will learn a lot about yourself from this real life trial, we'd still like to offer this token of appre...

    Quantity

    1

    Value

    $130

  • Always Free

    Real Life Trial Tracking & Reports

    The easiest way to turn a try into truth: quick tracking, automated summaries, and a final report—same as a pharma study...

    60 days
    subscription

    Price

    $60

Total Value: $385
Your price: $126 save $259

A Note from the Protocol Authors

Kieran Mathew

CEO & Co-founder, Equip Foods

Why We’re Running This Study: At Equip, we believe nutrition claims should be proven—not just promoted. Protein powders are a daily staple for many, yet few have ever been tested in rigorous, real-world studies. We formulated Prime Protein to deliver the cleanest, most digestible nutrition possible—made from real beef, without fillers, gums, or contaminants. This study directly compares Equip’s beef protein with a standard whey protein to understand how each affects digestion and overall gut comfort.

Our Objective: We want to move beyond opinion and marketing claims by collecting real data. Over 60 days, participants will document their digestive experience, energy, and overall well-being. Some will begin with standard whey protein and then transition to Equip’s chocolate-flavored beef protein halfway through the study. Others will use Equip’s product from the start. Together, this will help us determine whether a whole-food–based protein truly makes a measurable difference in gut tolerability.

Aims & Approach: This study aims to give participants a clearer understanding of how different protein sources impact their individual gut health. Through structured surveys and daily feedback, you’ll see how your body responds—and contribute to data that can raise the standard of evidence in the supplement industry. Our goal is not just to inform your own choices, but to build a stronger foundation of truth for the entire field of nutrition.

Significance & Impact: Most supplement companies rely on marketing, not measurement. Equip is committed to changing that. By running studies like this one, we’re holding ourselves accountable to science and transparency. The insights gathered here will help identify which protein supports better digestion and comfort, while advancing the industry toward cleaner, evidence-based nutrition.

Your Real Life Trial Guide & Schedule

Step-by-step coaching to start and maintain your protocol activities, all arranged around your busy day with automated scheduling.

Protocol Introduction

Protocol Overview

2 minutes @ anytime

More About You

3 minutes @ anytime

Baseline Measurements

Control (30% Chance) or Prime Protein

Everyone Gets Real Thing (Day 31-60)

Your Real Thing Dose

Repeat 28 times for 5 minutes @ anytime

Measurements

Assess Constipation Symptoms

Repeat 9 times for 3 minutes @ anytime

Assess Bowel Incontinence 

Repeat 9 times for 3 minutes @ anytime

Assess Belly Pain

Repeat 9 times for 3 minutes @ anytime

Assess Gas and Bloating

Repeat 9 times for 3 minutes @ anytime

A Token of Our Appreciation

Your Equip Gift Card

5 minutes @ anytime